The Language Of Emotion: Ad Slogans In Native Tongues Connect To Consumers' Emotions

Article 3 (The Language Of Emotion: Ad Slogans In Native Tongues Connect To Consumers' Emotions)

In this article the experiment is about how our language or how each language has and offensive side if you speak more than one language. Authors Stefano Puntoni, Bart de Langhe, and Stijn van Osselaer from Erasmus University, the Netherlands. They concluded that the native language of a person is more emotional that their second or third language. That the native language or their maternal language is the most expressive and emotional relating to messages expressed. But this depends on the persons memory and capacity of handling the language, the results of this experiment were in “the course of their study, the researchers found that the effect is more pronounced in women than in men. They believe that women have a stronger memory for emotional events than men”. This research can apply to real life because and example is my fiend she cant express her self when she is angry in english she has to saw everything in spanish, another example s when and english teacher explains a topic in class she or he express in english because they know spanish but they don't manage it well.

http://www.sciencedaily.com/releases/2008/12/081215111433.htm